National Biodiesel Board launches Facebook group

By | June 09, 2009
Posted June 22, 2009

As biodiesel industry leaders meet this week in one of the oldest advocacy centers of the U.S., they are also venturing into one of the newest mediums. The National Biodiesel Board announced today at its annual June board meeting in Washington, D.C. that it has created a new home base on Facebook for biodiesel fans. From the biodiesel-curious to the biodiesel advocate, the new National Biodiesel Board Group will serve as another outlet for biodiesel information and discussion.

With more than 100 million users logging on at least once each day, Facebook is the fourth-most trafficked Web site in the United States. Increasingly more people are turning to the Internet for information than any other media source including television and newspapers.

"We're using Facebook to communicate the promise of biodiesel to a wider audience and using facts to correct any misconceptions," said NBB Director of Communications Jenna Higgins. "Our Facebook group is a valuable tool in our effort to help consumers understand what biodiesel is: a sustainable, cleaner alternative fuel that promotes food security and strong global environmental benefits."

The Facebook group compliments NBB's YouTube channel, www.youtube.com/nationalbiodiesel, launched earlier this year. The channel hosts news clips, celebrities talking about biodiesel, educational videos, user videos and more. Biodiesel fans can subscribe to the channel. To join the Facebook group, enter "National Biodiesel Board" into Facebook's search toolbar.

"Social media equate to a digital water cooler, and accurate biodiesel information from us should be a part of that discourse," Higgins said.

Biodiesel is the clean burning alternative to diesel fuel that can be domestically produced from renewable resources, such as soybean oil (a byproduct of protein meal, for which the beans are primarily grown). It can also be made from other plant oils, fats, recycled grease, and a variety of promising new materials like algae.

Based in Jefferson City, Mo., NBB, is the national trade association of the biodiesel industry.

SOURCE: NBB

Contact: Jenna Higgins/NBB
800-841-5849
 
 
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